JAWAHARLAL NEHRU TECHNOLOGICAL
UNIVERSITY: KAKINADA
II SEMESTER
FINANCIAL MANAGEMENT
UNIT
1
The
Finance function: Nature and Scope. Evolution of finance function – The new
role in the contemporary scenario - Goals of finance function – Firm’s mission
and objectives. maximizing vs. satisfying (School); Profit
vs. Wealth Vs.
Welfare: the agency relationship and costs – The new debate on maximizing –
vs.- satisfying. Major decision of financial manager. Risk- return trade off.
UNIT
2
Financing
Decision: Sources of finance - a brief survey of financial instruments. Concept
and financial effects of leverage. The capital structure decision in practice:
EBIT – EPS analysis. Cost of Capital: The concept – Average vs. Marginal Cost
of Capital. Measurement of Cost of Capital – Component Costs and weighted
Average Cost.
UNIT
3
(a) The
Investment Decision: Investment decision process- Concept of time value of
money. Techniques of time value of money. Developing Cash Flow Data. Using
Evaluation Techniques-Traditional and DCF methods. The NPV vs. IRR Debate.
Approaches for reconciliation. Capital budgeting decision under conditions of
risk and uncertainty: Measurement of Risk – Risk adjusted Discount Rate,
Certainty Equivalents and Beta coefficients, Probability tree approach –
Sensitivity analysis ( a brief discussion of concepts and their numerical
applications only).
(b) Dividend
Decision: Major forms of dividends- Cash and Bonus shares. The theoretical
backdrop-Dividends and valuation: Major theories centered on the works of
Gordon walter and Lintner – Dividend policies of Indian Corporate.
UNIT-4
Working
Capital Management: Concepts and characteristics of working capital. Factors
determining the working capital. Estimating working capital requirements.
Working capital policy. Management of current assets – Cash, Receivables and
Inventory.
UNIT-5
Mergers
and acquisitions: Merger vs. acquisition, types of mergers, mergers and
acquisition trends in India. Tender offer and hostile takeover. Leveraged
buy-outs. Financial management in Government companies: Scope of finance
function in PSU. Social responsibility of PSUs, Performance and zero base
budgeting in PSUs.
Relevant cases have to be discussed in
each unit and in examination case is compulsory from any unit.
References:
1.
P.Vijaya Kumar, M.Madana Mohan, G.
Syamala Rao:“Financial Management”, Himalaya Publishing House, New
Delhi,2013.
2.
Rajiv Srivastava, Anil Misra: “Financial
Management”, Oxford University Press, New Delhi,2012
3.
Brigham,E.F: “Financial Management
Theory and Practice”, Cengae Learning, New Delhi, 2013
4.
Prasanna Chandra: “Financial
Management Theory and Practice”, Tata McGrawHill 2011.
5.
I.M. Pandey: “Financial Management”,
Vikas Publishers, New Delhi, 2013.
6.
RM Srivastava, Financial Management,
Himalaya Publishing house, 4th
edition.
7.
Khan and Jain: Financial Management,
Tata McGraw Hill, New Delhi,
8.
Pradip Kumar Sinha: “Financial
Management”, Excel Books, New Delhi, 2009.
9.
A.P.Rao: “Fundamentals of Financial
Management”. Everest Publishing House, New Delhi.
10.
Vyuptakesh Sharan: “Fundamentals
Financial Management”, Pearson, New Delhi, 2012.
11.
Shashi K.Gupta: “Financial Services”,
Kalyani Publishers, New Delhi, 2012.
II SEMESTER
HUMAN RESOURCE
MANAGEMENT
UNIT
1
HRM:
Significance - Definition and Functions – evolution of HRM- Principles -
Ethical Aspects of HRM- - HR policies, Strategies to increase firm performance
- Role and position of HR department –aligning HR strategy with organisational
strategy - HRM at global perspective-challenges – cross-cultural problems –
emerging trends in HRM.
UNIT
2
Investment
perspectives of HRM: HR Planning –demand and supply forecasting - Recruitment
and Selection- sources of recruitment - Tests and Interview Techniques -
Training and Development – methods and techniques– training evaluation -
retention - Job Analysis – job description and specifications. Management
development - HRD concepts – mechanisms – career planning and counseling.
UNIT
3
Performance
Evaluation: importance – methods – traditional and modern methods – Latest
trends in performance appraisal - Career Development and Counseling-
Compensation, Concepts and Principles- Influencing Factors- Current Trends in
Compensation- Methods of Payments - compensation mechanisms at international
level.
UNIT 4
Wage
and Salary Administration: Concept- Wage Structure- Wage and Salary Policies-
Legal Frame Work- Determinants of Payment of Wages- Wage Differentials - Job
design and Evaluation- - Incentive Payment Systems. Welfare management: Nature
and concepts – statutory and non-statutory welfare measures – incentive
mechanisms
UNIT 5
Managing
Industrial Relations- Trade Unions-Employee Participation Schemes-Collective
Bargaining–Grievances and disputes resolution mechanisms. –Safety at work –
nature and importance – work hazards – safety mechanisms - Managing work place
stress. HR accounting and auditing: Nature and significance –problems – HR
audit - process – HRIS - methods.
Relevant cases have to be discussed in
each unit and in examination case is compulsory from any unit.
References
1. K
Aswathappa: “Human Resource and Personnel Management”, Tata
McGraw Hill, New Delhi, 2013
2. N.Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource
Management and Industrial Relations”, Himalaya Publishing House,
Mumbai
3.
Mathis, Jackson,Tripathy:“Human
Resource Management:Asouth-Asin Perspective”, Cengage Learning, New
Delhi, 2013
4.
Subba
Rao P: “Personnel and Human Resource Management-Text and Cases”,
Himalaya Publications,
Mumbai, 2013.
5.
Madhurima Lall, Sakina Qasim Zasidi: “Human
Resource Management”, Excel Books, New Delhi, 2010
6. Muller_Camen.
Croucher and Leigh: “Human Resource Management- A Case Study
Approach”, JAICO Publishing, Delhi.
7.
S.Seetharaman, B.Venkateswara Prased: “Human
Resource Management”, SCITECH Publication (India) Limited, Hyderabad,
2009.
8.
Gary Dessler, BijuVrkkey: “Human
Resource Management”, Pearson Education, New Delhi, 2011
9. Uday
Kumar Haldar: “Human Resource Development”, Oxford University
Press,New Delhi, 2012.
10.
Narendar Singh:“Human Resource
Management”, Universities Press (India) Private Limited, Hyderabad,
2011.
11.
B.B.Mahapatro:“Human Resource
Management”, New Age International Publishers, New Delhi, 2011
12.
R.S.Dwivedi: “Human Relations and
Organisational Behaviour”, MacMillan Business Books, New Delhi, 2013.
II SEMESTER
MARKETING MANAGEMENT
UNIT
1
Introduction to Marketing: Needs, Wants,
Demands, Products, Exchange, Transactions, Market, Marketing, Production
Concept, Product Concept, Sales Concept, Marketing Concept, Societal Marketing
Concept, Indian Marketing Environment. Marketing Intelligence system, marketing
decision system
UNIT
2
Market
Segmentation and Targeting: Identification of Market Segments, - Consumer and
Institutional/corporate Clientele - Segmenting Consumer Markets, Segmentation
Basis, Selecting Target Markets, Segmentation and Targeting as a Basis for
Strategy Formulation. Developing and Communicating a Positioning Strategy.
UNIT 3
Pricing
Strategy: Objectives of Pricing, Methods of Pricing, Selecting the final price,
Adopting price, initiating the price cuts, imitating price increases,
Responding to Competitor’s price changes.
UNIT 4
Marketing Communication: the communication process ,
Communication mix, Managing advertising sales promotion , Public relations and
Direct Marketing. Sales force Objectives, Sales force structure and size, Sales
force Compensation.
UNIT 5
Marketing
Organization and Control: Evolution of Marketing Department, Organizing the
Marketing Department, Marketing Implementation, Control of Marketing
Performance, Annual Plan Control, Profitability Control, Efficiency Control,
Strategic Control.
Relevant cases have to be discussed in
each unit and in examination case is compulsory from any unit.
References
1.
Lamb, Hair, Sharma: “MKTG”
Cengage Learning , New Delhi, 2013
2.
Phillip Kotler: “Marketing
Management “, Pearson Publishers, New Delhi, 2013.
3.
Rajan Sexena: “Marketing
Management”, Tata McGraw Hill, New Delhi, 2012.
4.
R.Srinivasan: “Case Studies in
Marketing”, PHI Learning, New Delhi, 2012
5.
Tapan K Pand: “Marketing Management”, Excel
Books, New Delhi, 2012
6. Paul
Baines, Chris Fill, Kelly Page Adapted by Sinha K: “Marketing”, Oxford
University Press, Chenni, 2013.
7.
Arun Kumar, Meenakshi N: “Marketing
Management”, Vikas Publishing House, New Delhi, 2012.
8.
Sontakki C.N.: “Marketing
Management”. Kalyani Publishers, New Delhi, 2012..
9.
Kenneth E, Clow, Donald Baack: “Cases
in Marketing”, SAGE ,New Delhi, 2012.
10.
Dilip M, Sarwate: “Indian Cases
in Marketing Management”, Everest Publishing House, New Delhi,
PRODUCTION &
OPERATIONS MANAGEMENT
UNIT
1
Introduction:
Overview & Definition of production and operations management. Nature and
Scope of Production and Operations Management-Historical Evolution –Role &
responsibilities of the production manager. Types of manufacturing processes
and Product Design.
UNIT
2
Production
Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order
Manufacturing- Aggregate planning and Master Scheduling, MRP, CRP. Maintenance
management & Industrial Safety. Plant Location & Layout Planning-
Factors influencing location - types of layouts. Capacity Planning – Optimal
Production Strategies: Scheduling and Sequencing of Operations. Work Design:
Method Study and Work Measurement - Work Sampling.
UNIT 3
Managing
of Work Environment –Automation --Technology Management - Waste Management. Quality Assurance and Quality Circles – Statistical
Quality Control –Control Charts for
Variables-
Average, Range and Control charts for Attributes. Acceptance Sampling Plans.
Purchase functions and Procedure - Inventory control – Types of Inventory–
Safety stock – Inventory Control Systems –JIT, VMI.
UNIT 4
Basic
concepts of quality, dimensions of quality, Juran’s quality trilogy, Deming’s
14 principles, Quality improvement and cost reduction, ISO 9000-2000 clauses
& coverage. Six Sigma, Productivity –factors affecting productivity,
measurement & improvements in productivity - new product development and
design - stages & techniques. Total Productive Maintenance (TPM).
UNIT 5
Stores
Management: Objectives of Stores Management – Requirements for efficient.
Management of Stores – safety stock Inventory Control - Different Systems of
Inventory Control, Costs & Types of Inventory. – ABC, VED and FNSD
analyses. Value Analysis– importance in cost reduction – concepts and
procedures.
Relevant cases have to be discussed in
each unit and in examination case is compulsory from any unit.
References
1. Panner
Selvem: “Production and Operation Management”, Prentice Hall of India,
NewDelhi, 2012.
2.
K.Aswathappa, K. Shridhara: “Production
& Operation Management”, Himalaya Publishing House, New Delhi, 2012
3.
Ajay K Garg: “Production and
Operation Management”, TMH, New Delhi,2012
4.
Deepak Kumar Battacharya: “Production
& Operation Management”, University Press, New Delhi, 2012
5.
AlanMuhlemann, JohnOakland,jasti
Katyayani: “Production and Operation Management”, Pearson, New
Delhi,2013
6.
Gagan Deep & Mandeep : “Production
and operations Management”, Kalyani publishers, New Delhi, 2010
7.
Upendra Kachru: “Production and
Operations Management”, Excel Books, New Delhi, 2013.
8.
L.C. Jhamb: “Production and
Operations Management”, Everest Publishing House, New Delhi, 2013.
9.
Kaushal: “Case Studies solutions in
Production and Operations Management”, MacMillan, New Delhi, 2012.
10.
P.Ram Murthy: “Production and
Operations Management”, New Age International Publishers, New Delhi, 2009.
II SEMESTER
BUSINESS RESEARCH
METHODS
UNIT
1
Introduction
: Nature and Importance of research, The role of business research, aims of
social research, research process, pure research vs. applied research,
qualitative research vs quantitative research, exploratory research,
descriptive research and experimental research, ethical issues in business
research. Research Process – Types of Research –Defining Research Problem –
Formulation of Hypothesis – Testing of Hypothesis.
UNIT
2
Data
Base: Discussion on primary data and secondary data, tools and techniques of
collecting data. Methods of collecting data. Sampling design and sampling
procedures. Random Vs. Non-random sampling techniques, determination of sample
size and an appropriate sampling design. Designing of Questionnaire
–Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale –
Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale.
UNIT 3
Survey
Research and data analysis: media used to communicate with respondents,
personal interviews, telephone interviews, self-administered questionnaires,
selection of an appropriate survey research design, the nature of field work,
principles of good interviews and field work management. Editing – Coding –
Classification of Data – Tables and Graphic Presentation – Preparation and
Presentation of Research Report.
UNIT 4
Statistical
Inference & quality control: Tests of Hypothesis, Introduction to Null
hypothesis vs alternative hypothesis, parametric vs. non-parametric tests,
procedure for testing of hypothesis, tests of significance for small samples,
application, t-test, Chi Square test. Statistical Quality Control Upper quality
charts p charts LCL UCL, BAR CHARTS. Attribute charts and industrial applications.
UNIT 5
Multivariate
Analysis: Nature of multivariate analysis, classifying multivariate techniques,
analysis of dependence, analysis of interdependence. Bivariate analysis-tests
of differences-t test for comparing two means and z-test for comparing two
proportions and ANOVA for complex experimental designs.
Relevant cases have to be discussed in
each unit and in examination case is compulsory from any unit.
Reference
1.
Navdeep and Guptha : “Statistical
Techniques & Research Methodology”, Kalyani Publishers
2.
Willam G.Zikmund, Adhkari: “Business
Research Methods”, Cengage Learning, New Delhi, 2013.
3.
S.Shajahan: “Research Methods for
management”, JAICO Publishing House, New Delhi, 2009.
4.
UWE FLICK: “Introducing Research
Methodology”, SAGE, New Delhi,2012.
5.
Cooper R.Donald and Schindler S. Pamela:
“Business Research Methods”, 9/e, Tata MCGraw Hill, New Delhi.
6.
M.V.Kulkarni: “Research Methodology”
, Everest Publishing House, New Delhi, 2010.
7.
Sachdeva: “Business Research
Methods”, Himalaya Publishing House, Mumbai, 2011
8.
Ranjit Kumar: “Research Methodology”,
Pearson,New Delhi,2012
9.
Deepak Chawla , Neena Sondhi: “Research
Methodology, Concepts and Cases” Vikas Publishing House, New Delhi, 2011.
10.
Alan Bryman, Emma Bell: “Business
Research Methods”, Oxford University Press, New Delhi, 2011.
II SEMESTER
BUSINESS ETHICS AND
CORPORATE GOVERNANCE
UNIT
1
Importance
of Business Ethics: Values and Ethics- Business Ethics and Law – Ethics in Work
Place – Ethical Decision Making- Theories of Business Ethics – Management and
Ethics- Indian Ethical Traditions
UNIT
2
Impact
of Globalization on Indian business ethics. Reasons for Unethical Practices
among Indian companies – Development of Indian Capital Markets – Various
studies on Ethical Attitudes of Managers Major Indian Scams
UNIT
3
Ethics
in Marketing, HRM and Finance: Product safety and Pricing-Ethical
responsibility in Product- Advertising and Target Marketing Ethics of sales,
advertising and product placement and Consumer Autonomy.Ethics in HRM &
Finance – HR related ethical issues - Institutional Culture – Frauds in Banks -
Measures against Bank Frauds – Frauds in Insurance sector
UNIT 4
Corporate
Governance: An overview – Theory and Practice of Governance- Indian model of
Governance- Good Corporate Governance – Land marks in emergence of Governance OECB
Principles – Sarbanes-Oxley Act 2002- SEBI Initiatives
UNIT 5
Corporate
Governance Indian Scenario: Role of Government in Ensuring Corporate Governance
–
Governance issues relating to Board of Directors – Duties and responsibilities
of Auditors – Governance under limited competition – Role of Media – Corporate
Governance in Developing and Transiting Economies.
Relevant cases have to be discussed in
each unit and in examination case is compulsory from any unit.
References:
1.
S.K.Mandal: “Ethics in Business and
Corporate Governance”, TMH, New Delhi, 2012.
2.
Marianne M Jennings: “Cases in
Business Ethics”, Cengage Learning, New Delhi, 2012.
3.
S.Prabhakaran: “Business Ethics and
Corporate Governance”, Excel Books, New Delhi, 2011.
4.
N.Balasubramanyam: “A Case Book on
Corporate Governance and Stewardship”, TMH., New Delhi, 2011.
5.
A.C.Fernando: “Business Ethics and
Corporate Governance”, Pearson Publishers, New Delhi, 2013.
6.
H.C.Mruthyunjaya: “Business Ethics
and Value Systems”, PHI Learning, New Delhi, 2013.
7.
U.C Mathur: “Corporate Governance
Business Ethics; Text and Cases”, MacMillon, New Delhi, 2012.
8.
Bob Tricker: “Corporate Governance”,
Oxford University Press, New Delhi, 2010.
9.
Sisir Mazumder: “Values and Ethics in
Profession”, Everest Publishing House, New Delhi, 2013.
